POSE AND TASTE African Fashion Awards 2026 | POSETA AWARDS

Theme: “Celebrating Style, Culture & Purpose”

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About the Awards

The POSE AND TASTE African Fashion Awards 2026 (POSETA Awards) recognizes excellence in African fashion, creativity, sustainability, and cultural storytelling. These awards celebrate designers, models, brands, and innovators shaping the future of African fashion and lifestyle.

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Runway & Creative Excellence Awards

Designer of the Year – AFAM 2026

For the designer with the most innovative, sold-out collection at AFAM. Judged by buyers + audience votes.

Breakthrough Designer Award

For new/emerging African designer under 3 years in business who stole the show. Sponsors love this - CSR angle.

Runway Model of the Year (Male & Female)

Best walk, presence, and professionalism across all AFAM shows. Voted by designers + judges.

Best Runway Show Production

Award to the brand whose segment had best music, choreography, lighting + overall experience.

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Purpose & Culture Awards

POSE AND TASTE Eco-Chic Couple Award - Your idea

Most sustainable/eco-friendly dressed conscious couple. Up cycled ethical, green materials only

Heritage & Culture Keeper Award

For designer/brand best using authentic African textiles, beadwork, or traditional techniques in modern fashion. Tourism boards will sponsor this.

Fashion for Good Impact Award

For brand using fashion to drive social impact - youth training, women empowerment, community jobs.

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Brand & Market Awards

Retailer / Buyer Choice Award

Voted live by registered buyers/retailers at the show. “Which collection would you stock tomorrow?”

People’s Choice Brand Award

Audience votes via QR code during show. Highest IG engagement + crowd reaction wins. Great for Food/Beauty brands too.

Travel & Taste Crossover Award

New category for your added sectors. For best Travel/Tourism brand or Food & Culture brand that captured “African Lifestyle” most creatively at AFAM.

Regenerative Couple Award

Means fashion that gives back “Fashion that restores”

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